Baby Boomer women want to travel. They book far ahead and make their own decisions.
Boomer Women’s Travel
Almost all women love to travel and almost all Baby Boomer women can afford to travel. A new survey by VibrantNation.com has released info on women’s travel trends. Here are some of the most relevant statistics about Boomer Chicks:
- 79% have already booked their vacation(s) for the year by mid-January.
- 42% spend over $2,500 per person on every vacation.
- Almost 80% of these women made their own travel decisions, including the 63% who are married.
- 40% will travel outside of the US for their vacations.
- Over the next 10 years, Boomer women will be the fastest growing travel demographic.
Marketing Baby Boomers
Marketers and travel writers can really take advantage of this. Boomer women use the internet for online research, because they had to spend long hours researching things in libraries, back when they were in college. They are used to doing research. The travel industry and writers can hook these Boomer Chicks with easy-to-read, interesting, online information. (Note - Your Innkeeper at The Claiborne House also loves research and information - therefore our content laden website in the hands of this "chick" www.ClaiborneHouse.net with itineraries and sites of interest pages, and this blog Coffee Talk which highlights things to see and do near or a short distance from The Claiborne House B&B).
Travel Costs
Baby Boomer women care about costs, but not as much as older Senior travelers. (Baby Boomers are not Seniors and should never be called Seniors.) Boomers want value, and value means:
As for tours, most Boomers shy away from long “luxury coach” (bus) tours, unless there is a darn good reason. Unlike Seniors, Boomers are usually happy to drive their own, or rented, cars (in the US); and Boomers are happy to take trains (in Europe) once they have learned how easy this is. Upscale adventurous Boomers may be forced into bus tours if their plummeting discretionary-spending pushes them, kicking and screaming, into buses.
Bus – Confining, boring, like being back in high school where the driver will yell if anyone breaks the rules. Calling a bus something else does not change the fact that it’s still a bus.
Marketing to Boomer Women
Boomer women are recession-proof travelers. The Vibrant Nation study showed that:
Boomer Chicks like to experience different cultures. (Note from your innkeeper - don't forget - The Crooked Road named one of the Top Dozen Distinctive Destinations for 2010! Click here for our blog article)
- 58% like “moderate” or “extensive” physical activity.
- Boomer women travel to learn (31% have taken vacations with an educational component and 57% would pay more for this.)
Individualistic and Defiant
Why do Boomer Chicks love to learn? Well, these are women who had to break the mold. They had to change the rules as they went through life. Boomer women were told they were not allowed to wear jeans (or pants) to high school. Boomer chicks were not allowed to take woodworking classes. Boomer women were passed over for promotions because they were women.
- Smart Boomer Women have always valued education and learning, because that’s how they outsmarted the system.
- Education is a way of life for trend-setting Boomer Chicks.
- Give Boomer women what they want, at a good value, they are a wealthy, well-educated group.
Information courtesy of VibrantNation.com's Survey - Women's Travel Decisions Made Online. Feb 6, 2010 Christina Gregoire
VIRGINIA IS FOR BOOMER CHICKS LOVERS Life is too short for bad coffee... Shellie @ The Claiborne House Bed and Breakfast in Rocky Mount Virginia http://www.claibornehouse.net



























